These retailers and brands are re-reimagining the in-store experience - and winning. elevating food choices with ghost kitchens from innovative brand ClusterTruck. bringing Orange Theory gyms to its stores and The Kroger Co.

How are they doing this? These companies are creating unique partnerships with brands, like Target’s partnership with Levi Straus to offer an exclusive collection, Walmart’s Lego- and Barbie-branded experiences in toys, Hy-Vee, Inc. are already leading the way with in-store experiences, ranked one and two by shoppers, respectively. consumers plan to shop more in-store this year, so it’s mission critical for retailers and their brand partners to ensure they’re ready for this return to brick-and-mortar. The new path to growth lies in excelling at two things: providing the convenience in buying and fulfillment that shoppers need and delivering the inspiration, discovery and delight shoppers want.īut are these two things mutually exclusive? Can stores deliver the ease and convenience shoppers need in their buying transactions while also delivering the inspiration and delight they want in their shopping experience?ĬhaseDesign, LLC research, fielded in February of 2021, indicates 78 percent of U.S. Physical stores are now at risk of becoming mere points of fulfillment, differentiated only by level of convenience. ChaseDesign, LLC’s Peter Cloutier reveals the path to growth for brick-and-mortar locations with a consumer base forever changed by the pandemic.Ĭleveland - In the age of COVID-19 and changing shopper behaviors, new trends in buying goods mean consumers no longer have to actually step inside of a store to shop.

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